Our brand identity is more than our logo. It’s a system of core elements and guiding principles that combine to create a distinctive look and feel that people will immediately recognize as Morrisville’s.
Graphic Standards Guide
This guidebook is designed to help all members of the campus community to better understand the college’s core symbols and their appropriate use.
College Logos
The Morrisville logo is the keystone of our visual identity, and its consistent use helps us establish a strong, recognizable brand. These logos serve as readily identifiable symbols that reinforce the SUNY Morrisville name and give a sense of unity to our publications, stationery, websites, merchandise, and other forms of communication.
Do not alter the logos in any way, other than proportional enlargement or reduction. The relationships between elements are pre-established. Do not enhance the logos in any way to create a special effect.
All versions of the diamond “M” logo should be discontinued, as should any other logos that use the name “Morrisville State College.”
Primary Logos
There are two options to choose from when applying our primary logo. The setting and audience is the determining factor.
The mustang and SUNY wordmark is the preferred option in most settings, especially with prospective student marketing.
The more formal logo, however, may be more suitable in situations where spelling out our State University of New York relationship is preferred or required.
Note: These logos should only be reproduced from authorized digital files. Do not attempt to typeset or recreate them yourself.
Secondary Logos
Our primary logos may not always be the best option in some applications or environments. Our secondary logos omit the mustang mark, resulting in a wordmark lock-up that conforms to smaller spaces.
Like our primary logos, the SUNY wordmark option is a clear statement of our name.
The arching wordmark, while including the full State University of New York name, has an arching Morrisville that complements our brand’s visual language.
Outside organizations asking to use the logo should be referred to the Office of Communications & Marketing.
For more logo specifications, view the graphic standards guide.
Athletics Logo
The Mustang Athletics logo is used only for publications, merchandise, and uniforms related to SUNY Morrisville's athletics program.
College Seal
In addition to our logo, Morrisville has an academic seal. The seal is designed to verify academic documents and should be used only for official purposes. The seal is not a logo, and should never be used as a substitute for the university logo.
Contact the Office of Communications & Marketing for approval to use the seal.
College Colors
Our color palette has three sets: primary, secondary, and tertiary, each with its own mix of colors. We lean heavily on the primary set, but use the supporting sets to build color schemes that are complementary and balanced.
Primary Colors
At least one of our primary colors should typically be present in any brand communication. The diligent and repeated use of these core colors will help make the Morrisville brand instantly recognizable.
| Color Name | Color Values | Color Swatch |
|---|---|---|
| Dark Green | PANTONE 3435 CMYK 100 0 81 66 HEX 00502f RGB 0 80 47 |
|
| Light Green | PANTONE 7724 CMYK 82 0 67 11 HEX 00966C RGB 0 150 108 |
|
| Lime Green | PANTONE 376 CMYK 54 0 100 0 HEX 84BD00 RGB 132 189 0 |
Secondary Colors
Our secondary palette supports the primary set by adding contrast or balance. These colors should be used more sparingly, only one or two at a time.
| Color Name | Color Values | Color Swatch |
|---|---|---|
| Light Olive | PANTONE 575 CMYK 60 28 92 9 HEX 718D45 RGB 113 141 69 |
|
| Dark Olive | PANTONE 574 CMYK 68 45 100 40 HEX 455425 RGB 69 84 37 |
|
| Light Blue | PANTONE 7700 CMYK 94 54 27 6 HEX 0E6890 RGB 14 104 144 |
|
| Dark Blue | PANTONE 302 CMYK 100 72 43 32 HEX 023F5A RGB 2 63 90 |
|
| Light Gold | PANTONE 7557 CMYK 28 48 95 8 HEX B18234 RGB 177 130 52 |
|
| Dark Gold | PANTONE 7559 CMYK 37 56 100 23 HEX 8B6326 RGB 139 99 38 |
|
| Light Orange | PANTONE 7618 CMYK 18 66 84 5 HEX C86E41 RGB 200 110 65 |
|
| Dark Orange | PANTONE 346 CMYK 19 86 100 9 HEX BC4526 RGB 188 69 38 |
|
| Medium Gray | PANTONE 444 CMYK 60 44 53 15 HEX 6A756D RGB 106 117 109 |
|
| Dark Gray | PANTONE 2612 CMYK 68 53 58 33 HEX 4D5653 RGB 77 86 83 |
|
| Light Gray | PANTONE 663 CMYK 10 9 9 0 HEX E3E0E0 RGB 227 224 224 |
|
| White | CMYK: 0 0 0 0 HEX: #FFFFFF RGB: 255 255 255 |
Specific uses of color are described in the graphics standards guide.
Tertiary Colors and Accents
Although used most sparingly, our tertiary colors can add a crucial pop of color to accent and emphasize key messaging.
| Color Name | Color Values | Color Swatch |
|---|---|---|
| Bright Green | PANTONE 2256C CMYK 69 0 67 0 HEX 3FBA81 RGB 63 186 129 |
|
| Bright Purple | PANTONE 2612 CMYK 63 100 11 2 HEX 7B2382 RGB 123 35 130 |
|
| Bright Blue | PANTONE 298 CMYK 90 0 9 0 HEX 00B2E0 RGB 0 178 224 |
|
| Bright Gold | PANTONE 7408 CMYK 0 29 100 0 HEX FEBB11 RGB 254 187 17 |
|
| Bright Orange | PANTONE 7577 CMYK 0 61 84 0 HEX F4803E RGB 244 128 62 |
|
| Silver | PANTONE 5665 CMYK 27 14 25 0 HEX BAC7BD RGB 186 199 189 |
Typography: Fonts and Typefaces
Display Typefaces
When it’s used thoughtfully, typography is a powerful brand tool that can reflect or expand on the meaning of what we’re communicating. Morrisville’s typography is bold, distinctive, and flexible enough to adapt to a wide range of situations.
Our display typefaces embody the Morrisville brand essence, speaking with clarity, integrity, and authority. Each typeface has a unique voice and feel, so use only those that are appropriate for the intended message. Combinations can sometimes be implemented with good success, but overuse can easily weaken their effectiveness.
Prohibition Rough: Prohibition Rough is the go-to display typeface for the vast majority of situations. (This typeface is only available with a license. Please contact Communications & Marketing to coordinate a license.)
Mascot: Mascot can be used in cases where one or two words need a more lively, spirited feel. (This typeface is only available with a license. Please contact Communications & Marketing to coordinate a license.)
Supporting Typefaces
The Cooper Hewitt and PMN Caecillia font families work beautifully to support our brand’s messaging. Clean, crisp, and highly legible, both typefaces function well for setting subheads, callouts, and large blocks of copy.
Cooper Hewitt: As the primary sans-serif, Cooper Hewitt has a modern edge that contrasts nicely with the display typefaces. It also works nicely as a display typeface in formal communications where a more subtle elegance is required. (This font family is available for download.)
PMN Caecillia: PMN Caecillia feels more traditional and performs best as body text. (This typeface is only available with a license. Please contact Communications & Marketing to coordinate a license.)