Hospitality Management B.B.A.

Why SUNY Morrisville Hospitality Management?

Whether you are a first-year student or continuing your studies after earning a related associate degree, our B.B.A. program will provide you with managerial expertise in all aspects of an industry that delivers idyllic travel and vacation experiences to people throughout the world.

You will learn guest relations essentials such as customer service, customer satisfaction assessment, training implementation and technology applications, while also focusing on the business side of operations through courses that include business law, statistics, management and marketing.

The program culminates with a full-semester internship at a hospitality property, so you graduate with real-world experience and confidence to find your future job. 

Skills You Will Gain

Upon program completion, you will be able to:

• Appraise situations and make strategic decisions from a managerial perspective
• Critically evaluate a strategic plan for an organization
• Discuss ethical, regulatory, environmental, social, political and technological issues related to human resource management
• Demonstrate methods to motivate staff to maximize revenues, reduce turnover and increase customer satisfaction
• Develop approaches for training a diverse staff
• Explain current technology applications in resort and recreation facilities and select software applications appropriate for operational challenges
• Complete needs assessment, design and implementation of training programs at the property or corporate level
• Explain the principles of hospitality law and practically apply basic legal theory and prevention techniques
• Describe factors that have contributed to globalization and a global economy as well as their impact on resorts
• Describe and implement qualitative and quantitative research methodologies
• Collect, synthesize and analyze customer satisfaction data and present findings using various methodologies
• Recognize and explain the liability and compliance issues associated with resort security and safety
• Research and analyze the work environment in large, medium and small organizations
• Investigate an employer’s expectations to secure job placement
• Develop an appreciation of various cultures and global hospitality business practices and discuss intricacies of specific regions 

What Can I Do in Hospitality Management?

With your B.B.A. degree, you will be ready for a management-level position at global resorts, attractions, vacation excursion companies, hotels, restaurants, sports & entertainment complexes, theme parks, commercial recreation establishments, casinos, cruise lines, world professional associations and travel-related companies. Potential roles include:

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