Style Guide & Graphic Standards

Public Relations

Style Guide and Graphic Standards

Our brand identity is more than our logo. It’s a system of core elements and guiding principles that combine to create a distinctive look and feel that people will immediately recognize as Morrisville’s.

Graphic Standards Guide

This guidebook is designed to help all members of the campus community to better understand the college’s core symbols and their appropriate use.

College Short Name: SUNY Morrisville

The long form of the college name is “State University of New York College of Agriculture and Technology at Morrisville.” For almost all purposes, it is appropriate to use the short form of the college name, “SUNY Morrisville.”

 When referring to the Norwich Campus in external documentation, it should be referred to as either "SUNY Morrisville - Norwich Campus" or "the Norwich Campus of SUNY Morrisville."

The use of “Morrisville State College” should be discontinued.

College Logos

The Morrisville logo is the keystone of our visual identity, and its consistent use helps us establish a strong, recognizable brand. These logos serve as readily identifiable symbols that reinforce the SUNY Morrisville name and give a sense of unity to our publications, stationery, websites, merchandise, and other forms of communication.

Do not alter the logos in any way, other than proportional enlargement or reduction. The relationships between elements are pre-established. Do not enhance the logos in any way to create a special effect.

All versions of the diamond “M” logo should be discontinued, as should any other logos that use the name “Morrisville State College.”

Download our logos.

Primary Logos

There are two options to choose from when applying our primary logo. The setting and audience is the determining factor.

The mustang and SUNY wordmark is the preferred option in most settings, especially with prospective student marketing.

The more formal logo, however, may be more suitable in situations where spelling out our State University of New York relationship is preferred or required.

Note: These logos should only be reproduced from authorized digital files. Do not attempt to typeset or recreate them yourself.

Secondary Logos

Our primary logos may not always be the best option in some applications or environments. Our secondary logos omit the mustang mark, resulting in a wordmark lock-up that conforms to smaller spaces.

Like our primary logos, the SUNY wordmark option is a clear statement of our name.

The arching wordmark, while including the full State University of New York name, has an arching Morrisville that complements our brand’s visual language.

Outside organizations asking to use the logo should be referred to the Office of Communications & Marketing.

For more logo specifications, view the graphic standards guide.

Athletics Logo

The Mustang Athletics logo is used only for publications, merchandise, and uniforms related to the Morrisville State College's athletics program.

College Seal

In addition to our logo, Morrisville has an academic seal. The seal is designed to verify academic documents and should be used only for official purposes. The seal is not a logo, and should never be used as a substitute for the university logo.

Contact the Office of Communications & Marketing for approval to use the seal.

College Colors

Our color palette has three sets: primary, secondary, and tertiary, each with its own mix of colors. We lean heavily on the primary set, but use the supporting sets to build color schemes that are complementary and balanced.

Informal Program Group Color Assignments

Our color palette sets provide for a variety of combinations. Unofficially, each program group on campus has been assigned an unofficial color, primarily for easy visual distinction among Admissions materials. Those unofficial color assignments are:

Agriculture
(Pantone 575; CMYK 60-28-92-9; RGB 94-168-19)

Automotive  
(Pantone 346; CMYK 19-86-100-9; RGB 189-32-0)

Business
(Pantone 7559; CMYK 37-56-100-23; RGB 125-87-0)

Equine  
(Pantone 7618; CMYK 18-66-84-5; RGB 199-82-40)

Environmental  
(Pantone 298; CMYK 90-0-9-0; RGB 26-255-232)

Hospitality & Management  
(Pantone 2256C; CMYK 69-0-67-0; RGB 79-255-84)

Computing & Informatics  
(Pantone 7700; CMYK 94-54-27-6; RGB 14-111-176)

Design & Construction  
(Pantone 7408; CMYK 0-29-100-0; RGB 255-181-0)

Health & Human Development  
(Pantone 2612; CMYK 63-100-11-2; RGB 93-0-222)

Nursing
(Pantone 221; CMYK 0-100-38-37; RGB 161-0-100)

Technology & Society or
Liberal Arts & Sciences  
(Pantone 5665; CMYK 27-14-25-0; RGB 186-219-191 with accents of Pantone 376; CMYK 54-0-100-0; RGB 117-255-0)

Criminal Justice
(Pantone 302; CMYK 100-72-43-32; RGB 0-49-99)

Primary Colors

At least one of our primary colors should typically be present in any brand communication. The diligent and repeated use of these core colors will help make the Morrisville brand instantly recognizable.

  • Dark Green
    • PANTONE 3435
    • CMYK 100 0 81 66
    • HEX 00502f
    • RGB 0 80 47
  • Light Green
    • PANTONE 7724
    • CMYK 82 0 67 11
    • HEX 00966C
    • RGB 0 150 108
  • Lime Green
    • PANTONE 376
    • CMYK 54 0 100 0
    • HEX 84BD00
    • RGB 132 189 0

Secondary Colors

Our secondary palette supports the primary set by adding contrast or balance. These colors should be used more sparingly, only one or two at a time.

  • Light Olive
    • PANTONE 575
    • CMYK 60 28 92 9
    • HEX 718D45
    • RGB 113 141 69
  • Dark Olive
    • PANTONE 574
    • CMYK 68 45 100 40
    • HEX 455425
    • RGB 69 84 37
  • Light Blue
    • PANTONE 7700
    • CMYK 94 54 27 6
    • HEX 0E6890
    • RGB 14 104 144
  • Dark Blue
    • PANTONE 302
    • CMYK 100 72 43 32
    • HEX 023F5A
    • RGB 2 63 90
  • Light Gold
    • PANTONE 7557
    • CMYK 28 48 95 8
    • HEX B18234
    • RGB 177 130 52
  • Dark Gold
    • PANTONE 7559
    • CMYK 37 56 100 23
    • HEX 8B6326
    • RGB 139 99 38
  • Light Orange
    • PANTONE 7618
    • CMYK 18 66 84 5
    • HEX C86E41
    • RGB 200 110 65
  • Dark Orange
    • PANTONE 346
    • CMYK 19 86 100 9
    • HEX BC4526
    • RGB 188 69 38
  • Medium Gray
    • PANTONE 444
    • CMYK 60 44 53 15
    • HEX 6A756D
    • RGB 106 117 109
  • Dark Gray
    • PANTONE 2612
    • CMYK 68 53 58 33
    • HEX 4D5653
    • RGB 77 86 83
  • Light Gray
    • PANTONE 663
    • CMYK 10 9 9 0
    • HEX E3E0E0
    • RGB 227 224 224
  • White
    • CMYK: 0 0 0 0
    • HEX: #FFFFFF
    • RGB: 255 255 255

Specific uses of color are described in the graphics standards guide.

Tertiary Colors and Accents

Although used most sparingly, our tertiary colors can add a crucial pop of color to accent and emphasize key messaging.

  • Bright Green
    • PANTONE 346
    • CMYK 69 0 67 0
    • HEX 3FBA81
    • RGB 63 186 129
  • Bright Purple
    • PANTONE 2612
    • CMYK 63 100 11 2
    • HEX 7B2382
    • RGB 123 35 130
  • Bright Blue
    • PANTONE 298
    • CMYK 90 0 9 0
    • HEX 00B2E0
    • RGB 0 178 224
  • Bright Gold
    • PANTONE 7408
    • CMYK 0 29 100 0
    • HEX FEBB11
    • RGB 254 187 17
  • Bright Orange
    • PANTONE 7577
    • CMYK 0 61 84 0
    • HEX F4803E
    • RGB 244 128 62
  • Silver
    • PANTONE 5665
    • CMYK 27 14 25 0
    • HEX BAC7BD
    • RGB 186 199 189

Typography: Fonts and Typefaces

Display Typefaces

When it’s used thoughtfully, typography is a powerful brand tool that can reflect or expand on the meaning of what we’re communicating. Morrisville’s typography is bold, distinctive, and flexible enough to adapt to a wide range of situations.

Our display typefaces embody the Morrisville brand essence, speaking with clarity, integrity, and authority. Each typeface has a unique voice and feel, so use only those that are appropriate for the intended message. Combinations can sometimes be implemented with good success, but overuse can easily weaken their effectiveness.

Prohibition Rough: Prohibition Rough is the go-to display typeface for the vast majority of situations. (This typeface is only available with a license. Please contact Communications & Marketing to coordinate a license.)

Mascot: Mascot can be used in cases where one or two words need a more lively, spirited feel. (This typeface is only available with a license. Please contact Communications & Marketing to coordinate a license.)

Tabarra Shadow: With its heavy weight and subtle shadow, Tabarra Shadow works best in designs that need a touch of elegance. It should only be used with all capital letters and tracked loosely so the detailed shadows have room to breathe. (This font family is available for download)

Supporting Typefaces

The Cooper Hewitt and PMN Caecillia font families work beautifully to support our brand’s messaging. Clean, crisp, and highly legible, both typefaces function well for setting subheads, callouts, and large blocks of copy.

Cooper Hewitt: As the primary sans-serif, Cooper Hewitt has a modern edge that contrasts nicely with the display typefaces. It also works nicely as a display typeface in formal communications where a more subtle elegance is required. (This font family is available for download)

PMN Caecillia: PMN Caecillia feels more traditional and performs best as body text. (This typeface is only available with a license. Please contact Communications & Marketing to coordinate a license.)

 

Guide Contents

  • Logo Guidelines
  • College Colors
  • College Seal
  • Fonts & Typefaces
  • Stationary
  • Athletics Logo Guidelines
  • E-Communication Guidelines
  • Social Media Guidelines


Any questions about Morrisville State College graphic standards, logos, seal, or colors may be directed to the Public Relations Office, (315) 684-6041.

Contact

Paul M. Kearney
Community Relations Associate, Graphics Designer Coordinator
(315) 684-6446
kearnepm@morrisville.edu